In 2008, Adele’s debut album ‘19’ catapulted to the top of the charts in a sudden blaze of success. The album, which is certified 7x Platinum in the UK and 3x Platinum in the US, was a breath of fresh air in an otherwise fairly pop-centric music scene. This was followed in 2011 by the album ‘21’, which achieved greater critical success than anything else released that year. achieving 16x Platinum in the UK, 11x Platinum in the US, 15x Platinum in Australia, and 18x Platinum in Ireland.
Adele’s third studio album, ‘25’, is following a similar trend, with three million sales in the US in its first week – enough in that alone to make it 3x Platinum. In Britain, the album sold enough copies to become a Platinum record in the first day of release. Unlike the albums Adele has released previously, 25 uses electronic influences and sounds, providing a contemporary twist on her trademark soulful pop.
It’s been suggested within the music industry that successful artists such as Justin Bieber, One Direction, and Five Seconds of Summer have all moved their release dates in order to avoid competition with the pop industry’s biggest heavy hitter. Popular American music magazine Billboard, responsible for compiling the US music charts, estimated that within the first week of release 25 counted for 42% of all music sales across the United States.
Sat at the number one spot in every country in Europe, North America, and South America, the number of countries in which 25 isn’t at the top spot is counted on your hands. It takes a special sort of album to top the charts in 110 countries during the first week of release – a feat not even managed by The Beatles or Elvis Presley.
The singer-songwriter is going from strength to strength, and as of present, she shows no signs of slowing down.