Creative Focus

Creative Focus – Putting a spotlight on UCLan’s creative talent

Jessica Hutchinson

Creative FocusCreative Focus

Name: Shannon Beazeley

Course: Fashion Promotion with Sandwich

Project: Campaign POS – To design a series of postcards for a department store

Shannon created a series of four coherent postcards for department store retailer John Lewis, selecting mothers day to provide her design ideas with a focus point. The postcards feature hypothetical in store events with inspiration being taken from John Lewis’ 150 year anniversary celebrations which featured reclaimed vintage fabric patterns

Shannon used an appropriately feminine colour palette and a combination of both watercolours and Adobe illustrator – creating a soft graphic style that suits the brands aesthetic.

If you want to be featured on Plutos online page for ‘Creative Focus’ for a chance to show off your work.
Get in contact with the Deputy Lifestyle Editor Ellie Rees- erees@uclan.ac.uk

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