Creative Focus

Creative Focus 

A new weekly feature putting a spotlight on UCLAN’s creative talent.Creative Focus Images
Name: Ellie Williams

Course: Fashion Promotion with Styling

Project: Brand Extension – To promote the introduction of a fashion accessory to a homeware brand.

Ellie took inspiration from artist Kristina Dam throughout this project, merging her use of overproduced prints with project brand Nordic Elements monochrome palette.

Ellie styled and photographed her shoot at the surprisingly chic Preston bus station before using image manipulation techniques to create textured abstract collages which were additionally incorporated into her look book and press pack designs.

By Jessica Hutchinson (Lifestyle Contributor)

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