A UCLan student has won a competition to have her designs displayed in a Preston high-street shop.
Beth Tinker, a third-year fashion student, won the chance to create an advertising campaign for local firm, Broadhurst Optometrist, and is now having her work displayed on Friargate in the shop’s front window.
‘Take Note’, the campaign designed by Beth, specifically targets new students using eye-grabbing photography and doodles.
Surprised and excited to have won the competition – which saw her compete against classmates – Beth said she felt blown away when she was announced as the winner.
“I was shocked when my work was selected as the winner,” she said, “I’ve really enjoyed the project as it’s taught me a lot of how the process works in industry.”
Beth created posters, leaflets and social media content as part of the campaign.
“I wanted to communicate the fun and hectic feel of freshers’ week”, She said.
The competition represents the first time Broadhurst Optometrist has worked with UCLan, and appears to have left a good impression.
Lesley Hacking, Broadhurst’s optical advisor said: “I was amazed at the results, as the quality of every entrant’s work was of industry standard.
“From the first moment of Beth’s pitch I was captivated by the concept and the images.”
If you want to see Beth’s work, you can spot it in Broadhurst’s shop window. It will be on display until Friday October 17.