Time to say Avada Kedavra to pushing the Harry Potter franchise?

By Joanne Card - Reporter

J.K. Rowling announced on 26th June that a Harry Potter play will be opening in London West End in the summer of 2016. After seven books, three small additional volumes, eight films, a Harry Potter theme park in Orlando, the Warner Bro’s Studio Tour in London and another film trilogy (Fantastic Beasts and Where to Find Them) due to come out in November 2016, you’d be (possibly) forgiven for thinking that enough is enough.

Financially, however, it makes perfect sense to continue because the entire franchise is still doing extremely well. Looking into the most recent additions to the franchise show this. The eighth Harry Potter movie is the third highest grossing film of all time. The Wizarding World of Harry Potter in Orlando helped NBC Universal see a massive increase in visitors and guest spending. Even the three books that Rowling wrote for charity have been a hit.

6949195288_ea89b915dd_oWhile Harry Potter is still raking in the Galleons, it’s also stood the test of time. It has absolutely remained beloved by people young and old. The new Fantastic Beasts film trilogy is highly anticipated with fans eagerly accepting scraps of news about cast announcements after being starved of new material since the Harry Potter movie series ended in 2011. The announcement that there would be a Harry Potter play via Twitter by J.K. Rowling herself has over 30, 000 retweets and nearly 45, 000 favourites. This shows that the fan base is still very active, probably with thanks to Pottermore and fan creations such as artwork and fanfictions.

 

So, if you’ve got the money and you’ve got the audience there doesn’t seem to be a reason in the world to stop the Hogwarts Express train of success.


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