The Royal College of Midwifery has honoured UCLan student and mother-of-three Hannah Tizard with a national award recognising her innovative social media awareness campaign on optimal cord clamping (OCC). The Johnson’s Award for Evidence into Practice celebrates the application of research evidence to midwifery practice, and recognises an outstanding original project where creative thinking, sound research methodology, and effective teamwork have combined to achieve real service improvement.
Her #BloodToBaby campaign focuses on the use of OCC, which involves leaving a mother and baby attached by the umbilical cord until it has finished pulsating, giving a newborn more blood which is packed with red blood cells, immune system cells, and stem cells. The campaign started in February 2015, after running positive birthing support groups, and is an awareness raising campaign aimed at helping people make informed choices.
Hannah, who lives in Elswick on the Fylde, had this to say:
“I was thoroughly honoured to win the award, I have huge respect for the work of the other contenders in my category which included the NSPCC, the Perinatal Institute and Coventry University Hospitals. I was thrilled that I made the shortlist so to be named the winner was truly magical.”
Senior national figures have also been commending Hannah’s campaign. The Chief Executive of the Royal College of Midwives, said:
“To win an award is a real achievement. Hannah’s social media campaign is innovation in action and will equip midwives with the tools to help women make more informed choices when it comes to the birth of their baby.”
Kate Hulatt, the Professional Senior Brand Manager of award sponsor Johnsons, famed for their baby products, had this to say:
“We are delighted that Hannah has won this year’s Johnson’s Award for Evidence into Practice for her well-researched and informative #BloodtoBaby campaign. Hannah used her passion and expertise in the field of midwifery to full effect and also leveraged wider platforms such as social media to help initiate wider conversations about evidence-based midwifery practice.”
Hannah was presented with her award on the 8th March at a lavish ceremony in London, hosted by broadcaster Kate Silverton.